How did OXXO Care Cleaners started?

After having spent his career owning and operating textile and plastic manufacturing companies in Venezuela and Colombia, Salomon Mishaan, owner and President of OXXO Care Cleaners, came to the United States, and he realized how the dry-cleaning industry was lagging and saw an opportunity to innovate the business. In 2000, he invited a team of experienced business executives and identified efficient equipment, procedures, raw materials and autoimmunization techniques for dry cleaning, all of which would be non-toxic and environmentally friendly, thereby developing what was originally a unique boutique-style cleaning store into a novel business concept for the U.S. market.  The team’s caring mindfulness, industrial background and identification of the model as an innovative industry, combined with Salomon’s business acumen and understanding of the demanding U.S. market, resulted in OXXO’s fast-growing venture. 

Salomon revolutionized the global dry-cleaning industry by creating a unique concept through acute analysis, base testing, and a first-class team of professionals.  OXXO Care Cleaners® is a non-traditional cleaning franchise. It is socially and environmentally responsible, and the only dry cleaning franchise that requires the use of GreenEarth solvents, fully electric (non-industrial) equipment, and most recently, the only dry cleaning franchise in the U.S. utilizing an ecological detergent containing renewable active natural ingredient derived from palm oil. The agreement with Dersa; main player in the laundry market in Colombia, and producer of TOP Terra ecological laundry detergent, was announced in May 2017.

Using strong criteria to select potential franchisees, Salomon chose South Florida as the pilot region to launch the concept, because he felt that, unlike other states, there was a lack of environmental awareness in the region. The harmful effects that Perc and other chemicals bring to clothing and to human health are not an issue at OXXO Care Cleaners®. 

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