Get Involved: The Benefits Businesses Reap By Giving Back To The Community

A successful business should do more than make a profit. It should give back to the community. But that’s not saying businesses that get involved in giving programs don’t see rewards that are just as valuable as money!

“We encourage our franchisees to get involved and give back to their community,” said OXXO Care Cleaners founder and President Salomon Mishaan.

OXXO Care Cleaners believes in the importance of giving back to its community. Annually, OXXO Care Cleaners hosts a fundraiser to benefit Tomorrow’s Rainbow, a not-for-profit corporation that provides grieving children, teens and their families an emotionally safe environment for hope and healing through guidance, education and support.

You might be thinking, “Well, of course supporting a charity is a good thing to do, but how can it help enhance my business?”

Here are just a few benefits of getting involved and giving back:

Publicity. Supporting a charitable program not only brings awareness to the issue your business cares about, but it brings attention to your business as well. Creating a relationship between your brand and a specific cause is a great way to share your business’ culture and values with the public. By using your business’ website or social media pages to promote the charitable program, you are able to generate press for your business, and if you’re lucky, the charity might promote your business on their website or event signs in return.

Boost employee engagement. People want to feel good about the company they work for. A lack of emotional investment in a company can leave an employee feeling both unmotivated and unengaged. As a manager, having your business participate in giving programs and providing employees with the opportunity to volunteer engages them and can give them the satisfaction of making a difference in the community. Happy employees make for productive employees and productive employees make for happy managers. It’s a win-win!

Improve customer relations. Just like employees, customers want to feel good about the businesses they support. By getting involved in the community, your business can strengthen its existing relationships with customers while also building new ones! This is an opportunity for your business to show that it truly cares about the community’s well-being and allows for you and your employees to connect with customers on a more personal level.

Besides our commitment to giving back, find out more about why franchisees and customers love OXXO Care Cleaners by watching our OXXO franchisee testimonials!