Financial Finesse Liz Davidson & OXXO’s Salomon Mishaan

 

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Liz Davidson – Founder & CEO of Financial Finesse and Author of What Your Financial Advisor Isn’t Telling You: The 10 Essential Truths You Need to Know About Your Money

Liz Davidson

Liz Davidson

Liz Davidson is CEO and Founder of Financial Finesse, which provides millions of Americans with access to unbiased financial guidance through workplace financial wellness solutions. In 1999, she spearheaded the movement to institutionalize financial wellness programs in the workplace and has influenced legislation around requirements for financial professionals to ensure they work in the best interest of investors through the fiduciary standard. As an advocate for investors, Liz is a pioneer of the financial wellness movement. She lays out the ways that workers can find their own financial security in her book, “What Your Financial Advisor Isn’t Telling You: The 10 Essential Truths You Need to Know About Your Money,”published by Houghton Mifflin Harcourt. Additionally, Liz has been tracking and analyzing trends in employee financial issues for over 15 years and provides commentary to Financial Finesse’s corporate clients as well as to human resources and financial media. She is considered an expert in the field of workplace financial wellness and behavioral finance and speaks regularly at national conferences on related issues. She also publishes a column on Forbes.com around employee financial issues. She won the Women of Influence Award y the Los Angeles Business Journal, the Leadership 500 Excellence Award by HR.com, and the 2015 Eddy Award for Pensions & Investments and many more.

Salomon Mishaan – Founder of OXXO Care Cleaners

Salomon Mishaan

Salomon Mishaan

Salomon Mishaan is a 20-year veteran of the textile and garment industry and founded OXXO in 2000, which has grown to 32 franchise locations in New York, Texas and Florida. The company is the best dry cleaning franchise around, offering tons of improvements over all the others. OXXO uses an environmentally friendly system that uses a silicone cleaning agent instead of the common — and carcinogenic — perchloroethylene. That’s better for not only for customers, but also the hundreds of employees working in OXXO locations. Additionally, OXXO uses a 24-hour “ATM” system for customers to drop off and pick up their clothes through an automated system. This is an awesome opportunity for anyone looking for a franchise.